news from the intersection of branding & technology

Chicken soup ain’t good for the Apple soul

In Apple, Healthcare, Shopper Marketing on March 8, 2012 at 11:07 pm

by Robert Liljenwall

Samgyetang, a Korean chicken soup

Image via Wikipedia

Well, excitement filled the air again last week when I accidentally spilled chicken soup on my MacBook Pro while recovering from the flu.  A late 2009 model, my MacBook Pro was toast.  Gone.  Dead.  Logic board destroyed.  No matter how good chicken soup is for your soul, it’s absolutely not good for your laptop, Apple or not.

I had little time to decide – heading out for a 10-day trip back East in two days, it was now or never. And I soon discovered that sending my computer to the Apple hospital would take almost a week, and $1,240.  Soup cost me $1.99, laptop repair would be about the cost of a new computer.

Disgusted with my own stupidity and lack of dexterity, I looked around.  Surely in SteroidLand, there was a solution waiting for me.  Ah, ha, the MacBook Pro Air – sleeker, slicker, lighter, sexier, and actually, younger (a 2012 model vs. 2009).  And it only cost $9 more than my rehabbed three-year old sister.  After confirming that this was the right decision with two very helpful Apple customer service reps, it was a done deal.  And since I had recently put iCloud (via Lion) on my iPhone 4s, the migration was instantaneous:  I transferred my contact list, calendar, and over 20,000 emails instantly onto my new Air.

I was such a happy camper, and as I was walking out the store with my new Air under my arm, a young man was walking with me as we approached the front door.  I stopped and asked him:  “Did you buy anything?”  He answered, “No.”  “Well, you know, the alarm goes off if you don’t buy anything.”

For just a second I knew he thought I was serious.  He gave me a quizzical look, which quickly faded to relief and a broad grin as I was smiling, too.  “Naw, just kidding.”  He seemed relieved.  And I was relieved, too.  I was a very happy Apple camper, on steroids, again!

Let me see? A new iPhone 4s, a new Air in the past two months.  Yup, I’ve done my job of helping Apple this past quarter – along with millions of others around the Planet.  I just can’t leave an Apple store without buying something.    — RJL

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