news from the intersection of branding & technology

12 Important Social Media Tools for Brand Marketers

In brand-building, mobile & tablets, social media on August 24, 2013 at 4:21 pm

Future Trends globe and handby Jeff Sandgren

Today was the wrap for the Social Media Insider Summit, and the sponsors had the good sense to stream the final session to those of us not fortunate enough to be at the event by the shores of Lake Tahoe.  Social Media Insiders – who could resist a bit of Saturday afternoon multitasking bandwidth to hear what these Technorati had to say? After an interesting discussion of the possibility (or near certainty, depending on the pundit) of a Facebook Apocalypse (think MySpace) in the not too distant future, we got down to the really juicy insider stuff: what’s next?

So in case you weren’t with these folks, or sitting like me at home wishing you were at Lake Tahoe, here are 12 social media sites & tools that you might want to keep on your radar. To be clear, the order of these sites is as they came up in conversation, and shouldn’t be interpreted as bestowing any more importance on one than on the others. Except the most important one is last … and no fair peeking.

  1. Waze is an app that enables “fun, community based mapping, traffic & navigation.” The 50 million + “Wazers” outsmart traffic by reporting backups, hazards, police and cheap gas to help you find the best way to your destination. By driving with Waze and GPS active on your smartphone, you passively feed data that helps the system automatically detect slowdowns and faster routes. So big bennies for users; for marketers, it means location-based marketing, geofencing and consumer behavioral insights. Right there on the edge of am-I-sharing-too-much, but if you can save me time and gas, well …
  2. LoudDoor claims to be the leading research and targeting platform on Facebook, offering proprietary audiences for market researches, built on the big kahuna of social media sites. Unless the apocalypse actually happens.
  3. Compendium wants to help you calm the chaos of content marketing. Their platform lets you manage all steps of the content marketing process. It’s used by retailers like Bass Pro Shops and Gymboree, event managers, colleges, online marketers … potentially anybody who want to leverage the power of content marketing (like us) with less pain and effort (yeah, OK, like us.)
  4. Kenshoo is a digital marketing company whose mission is to empower every marketer in the world with technology to build brands and generate demand across all media. Brands, agencies and developers use their solutions to direct more than $25 billion in annual client sales revenue, with campaigns running in more than 190 countries for nearly half the Fortune 50 and all 10 top global ad agency networks.
  5. Offerpop positions itself as “the most widely used social marketing platform” with more than 50,000 global customers (supporting 17 languages), and more than 270,000 campaigns created. They promise to enable you to launch campaigns on Twitter and Facebook in minutes … and offer a free two-week trial.
  6. Tagkast solutions support Brand-sponsored photography at live events by integrating them with social sharing. Based on the idea that social media marketing begins and ends with photos, they leverage the social media advantage that 92 percent of consumers trust friend referrals, but only 33 percent trust digital advertising. Their landing page ticker indicates they are approaching 5 million branded moments shared. There’s still time to sign them up for your participation at next summer’s event of the season: the BrandTechNewsaPallooza. Be there or be square.
  7. LINE is a communication app that enables free voice calls and free messages. It’s been ranked the number one free app in 52 countries. Their ‘Home’ feature lets users share photos, videos and location info, and an ecosystem of LINE apps support stickers, cards and all manner of addictive social doodads. Teens and tweens can’t get enough of it.
  8. Vibrant Media is the world’s leading provider of in-content contextual technology that gets brand content and advertising discovered across platforms. With more than 6,600 premium publishers, reaching more than 300 million unique users per month, they offer brand marketers the opportunity to deliver highly targeted advertisements and branded content within text and images. They say Content is King, but Context is Queen.
  9. Percolate helps brands create content “at social scale.” Their solutions help brand marketers create smart hits of curated content that are relevant and inexpensive, but still convey quality and allow the brand to leave their stamp. Sounds great, but where’s the part where someone brings me coffee?
  10. Jive offers enterprise social software to streamline the workflow by making marketers more productive, aligned and innovative. A recent report finds that more than 90 percent of US, British and Australian employees work during their personal time. Jive aims to lighten that load. Ooh, ooh, me next, me nex
  11. Wildfire is the social marketing platform just purchased in July by Google, which lets brands run contests, sweepstakes, branded games and more … and serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn.
  12. BrandTech News is here to help keep you in the know on all the latest at the dynamic intersection of branding and technology. Well, yes, it’s us. Forgive a moment of self-serving sentiment in the midst of our journalistic integrity. But, hey, we’re doing it all for you. Just scroll down a little bit and hit the ‘Sign me up!’ button so you don’t miss a beat of our hard-hitting coverage.
Advertisements
  1. Jeff thanks for sharing! Great newsletter in concise format

    John Cox
    Vice President of Sales
    FineLine Technologies | http://www.finelinetech.com
    O: 610-644-3107
    M: 610-564-5499
    [cid:image001.png@01CEA235.05F17640]

  2. Great list! Would love to see MarketMeSuite added! 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: