Apple Watch customers could wait months.
by Robert Liljenwall
Apple Watch customers could wait months.
by Robert Liljenwall
How will fans love thee? Let us count the ways.
by Robert Liljenwall
Am I going to get the Watch? Yes. When? Not sure. I have gleaned myself from the frenzied rush to stand in line for hours or dial 17 times to reach an Apple order taker after the clock strikes Midnight. I’m older now…and besides I have learned that, like with the Watch, I don’t really need it. I want it. And yes, it’s my destiny.
by Robert Liljenwall
Pasadena has always been a technology center in an “old sort of way.” Jet Propulsion Laboratory and the California Institute of Technology are two venerable brands – institutions that continue to lead space research and produce Nobel Prize winners and provide the nation’s top-ranked scientists. Pasadena is also home to the Art Center College of Design, which continues to be a world leader in graphic, industrial and automotive design, and creative arts. And there has been a surge in Pasadena in recent years of startup high-tech firms such as EarthLink, eHarmony, Idea Lab, and more than 300 other notable high-tech companies in the past several years.
Pasadena’s ‘brand’ has always resonated well throughout the world because of its beautiful neighborhoods and civic assets, including the world-famous Rose Parade and Rose Bowl, nearby Huntington Library and the restored “Old Pasadena” – a booming retail, dining, and entertainment center now ripe for its next phase – infusion of trendy high-tech entrepreneurs who want these amenities close by. In short, Pasadena is a great place to live and work.
Pasadena hasn’t always been “top of mind,” however, for high-tech startups compared to other California tech havens such as Silicon Valley and Silicon Beach, which is a relatively new concentration of high-tech firms in the coastal corridor stretching from Santa Monica through Venice to Playa Vista. Silicon Beach is a brand that has ‘stuck’, and it attracts techies who love to be near the beach, palm trees, the strand, and soak in the California sunshine. The area epitomizes the best of California for many. And with nearby Hollywood, entertainment-oriented tech firms thrive in this focused community. It would seem that Silicon Beach has a hefty advantage.
But this is going to change. Enter David Sacks and Rising Realty Partners who have joined together to create an “answer” to Silicon Beach. Starting with a quiver full of technology and environmental assets, Pasadena is perfectly positioned to exploit new opportunities being created by these two visionaries. They are confident they can make an appealing case to entrepreneurs who want what Pasadena has to offer – an intellectual, high-tech, high-energy culture along with its traditional community values that attract a young, upward mobile entrepreneurial elite.
Partners with pedigree brands
David Sacks brings a pedigree high-tech startup background to this venture. Sacks was the first chief operating officer for PayPal, which was later acquired by eBay for $1.5 billion, and the founding CEO for Yammer, which was acquired by Microsoft in 2012 for $1.2 billion. He has an eye for successful startups as an early investor in Facebook, Inc., Twitter, Uber, Space Exploration Technologies, Palantir, Houzz and Airbnb. He knows how young entrepreneurs think and what they want.
Rising also has a gold-edge brand as well – headed by CEO Nelson Rising, former CEO of MPG Office Trust, and a senior partner for Maguire Thomas Partners. And he served as chairman of the board of the Federal Reserve Bank of San Francisco. His son, Chris Rising, serves as chief operating officer and has a strong background in investment management and hands-on project management. He is supervising the Pasadena project. RRP also has a reputation for preserving and restoring older, historical
“First of all, while we’re starting off with three century-old buildings as the cornerstone of this new technology center, we’re insuring that these buildings will have the most advanced fiber network available. We’re also making Wi-Fi available to the nearby public park so that our tenants can work in a variety of nearby locales and still conduct business,” stated Chris Rising, president of Rising Realty Partners. “We know that tech companies prefer access to the highest speed Internet services, and we’re providing 10GB fiber for every office.
“But we also know that young entrepreneurs are attracted to older, restored office environments that have been popular in San Francisco, Austin and Seattle. We’re preserving the original facade and brick-wall interiors,” he said. Office sizes will range from 5,000 sf to 15,000 sf. But it will be the intangibles that make this venture a success: “We’re looking to group together spirited, ambitious high-tech entrepreneurs who share the passion for a new vision in a complex that breeds successful ventures. We’re here to support their quest to achieve their startup goals. And we’re willing to provide below-market rates to these startups,” Rising said along with other superior support services.
This landmark buildings – known historically as the Pasadena Plaza – were built in the late 1800s and early 1900s in the heart of Old Pasadena, which until the late 1970s, was the rundown section of the city. But like many cities across the United States, commercial and retail visionaries came into Pasadena in the early 1980s and restored many buildings – whole square-block sections – which attracted national retailers, specialty shops, fine restaurants and theaters. The area is one of the hot spots in Southern California today.
So why is this an intriguing brand and technology story?
This is a classic brand case of “old” versus “new.” Pasadena was and is considered “old money” – the original founders of the city came from Indiana in the 1800s with their strong, conservative work ethic and Midwest values. They created a master plan based on classic European cities – large civic plazas, wide thoroughfares, and provided for a variety of large estate and smaller residential parcels. Ask anyone what they think of Pasadena, and for those who have been here, they ‘love that city.’
The LA business elite settled here, too – such as the Chandlers, who published the Los Angeles Times, and most of LA’s prominent lawyers and bankers made their homes in the idyllic neighborhoods of Pasadena and nearby San Marino. The Wrigley’s and Gambles built their winter homes in Pasadena. And, of course, there was always the annual Rose Parade and Rose Bowl game … still iconic brands after more than 100+ years.
Old Pasadena is not unlike other re-inventions going on in other American cities but the partners know that the city holds some outstanding trump cards – CalTech, JPL and Art Center, plus a growing tech sector. To Silicon Beach, Rising and Sacks are saying – Hold on! We have something to offer high-tech startups that is as good – if not better – than what you’re going to get in Silicon Beach. What Rising brings to the table is development and management expertise that is critical to building a critical mass of the ‘new’ tech that is driving the rapid expansion of startups. Sacks brings the necessary mindset of what is “new tech” and the challenges of starting a high-tech business. Together, they intend to be very competitive and give these fledgling companies the added expertise of their experience.
“Our strategy is to not try and steal firms from Silicon Beach. We’re after the many young companies who are looking for help. Innovate Pasadena is one of the strongest community-centric organizations that is providing a broad range of startup services and support to these entrepreneurs. We’re an integral part of that initiative,” Rising said, who is a member of the Innovate board. Innovate conducts a broad spectrum of education and networking programs every month in Pasadena.
One last thought … transportation hub advantage
Rising had one last observation that bears watching. He aptly noted that California is the automobile manufacturer’s best friend. Nobody takes public transit. “But not anymore,” he stated. Ridership on the expanding network of Metro Rail is growing steadily every year … the Gold Line stops just steps away from the new Rising/Sacks project, and is being extended eastward. Santa Monica will soon have an extension of the Expo Line, and this is where young, hungry entrepreneurs are using these days – it’s cheap, and it beats crawling on the freeways. Rising fervently believes that the high-tech firms of the future will want to be next to public transportation hubs. “And we’re practically sitting on one in Old Pasadena,” he said with a smile. “Pretty soon, one can take public rail transit from Pasadena to Silicon Beach. Who would’ve thought?” – RJL
MS Office comes to your iPad
by Robert Liljenwall
The announcement happened March 27, but it has been in the works for months. Microsoft Office is coming to iPad. I already knew this: I learned about it a week ago – while ‘camping.’ My Airstream was parked next to another Airstream in Northern California, recently purchased by a just-retired Microsoft executive. We got friendly, and I told him that I would not get an iPad until it had Microsoft Office, one of my major objections to the tablet world. (I have a MacBook Air, which I love). He then informs me “… that’s going to happen in the next two weeks!” “You’re kidding?” He said it was decided that “Microsoft has to be where our customers are … and they’re on iPads, and so we have to be there, too!”
We at BTN have always felt that Microsoft was too narrow-minded in refusing to allow Apple to have the Office suite – it was a strategic decision to drive customers to Surface, their tablet version. But it clearly wasn’t working – Surface sales have always languished, and while it’s very versatile, it never had Apple’s panache and the new Microsoft CEO Satya Nadella recognized that if must deliver services to both businesses and consumers wherever they are, especially on mobile devices.
The new Office Suite app will be live for free on Apple’s App Store immediately, but for creating and editing content, you will need an Office 365 subscription, which their Home Subscription costs $9.99/month or $99.99 a year. The expected revenue for Microsoft is estimated at $1.4 billion, which outweighed any risk to Windows.
So, the Microsoft brand has somewhat righted with its iPad move. Microsoft has been trying to make it in the non-Xbox world of hardware with phones and tablets, but it continues to struggle. A recent study showed that Apple and Samsung have now just about crushed any attempts from others in the smartphone and tablet business. So, Nadella may just be on a roll to adjust Microsoft’s focus to the services business.
Always, there were tensions between Microsoft and Apple, stemming from the Bill versus Steve battles from the early days of the PC development in the late 1970s. Microsoft swiftly grew to soaring heights, leaving Apple in its dust. But Microsoft invested $150 million in Apple when it needed it in 1997 to integrate Microsoft Office into the Apple line of products, which provided Jobs the boost he needed for selling computers.
Apple has not provided any sales projections yet – but BTN will keep you posted. Hmmm … time to go shopping? – RJL
Helping creatives and engineers communicate and collaborate
A helpful new book demonstrates the power of skillfully blending branding and technology. It’s already a part of my regular reference library.
Author Vinay Trivedi is an entrepreneur, investor, and tech enthusiast with a computer science background from Harvard. Through his experiences, he realized that nontechnical individuals often struggle to understand the basic technology. This can be especially true for brand marketers and agencies as they try to express their ideas and creative brainstorms on the palette of modern technologies. Like Imagineers and computer geeks at Pixar, it takes a common platform of communication to make the magic stories come to life in the digital age.
Vinay’s new book, How to Speak Tech: The Non-Techie’s Guide to Technology Basics in Business (Apress Media) spells out the essential technical terms and technologies involved in Internet startups and web applications in a way that almost anyone can understand. Nontechnical readers will find their digital literacy painlessly improved with each 10-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch.
But this book goes beyond just being a “Tech Talk for Dummies” approach. The world is hardly divided between folks who are fluent in all technologies and folks who know none – far from it. In these increasingly specialized times, many of us are much more conversant in some technologies than others; and that’s where the added value of this book really delivers. Maybe you have a firm grasp on Cloud and Hosting technologies, but need a clearer understanding of what’s involved in defending your project’s environment against security threats; or maybe for you it’s just the other way around. In either case, Vinay’s guide offers quick reads to help you get ready for your next conversation, so you don’t sound like a … well, like a dummy.
“Success, creativity, and efficiency will lie with people who understand how to match the needs of users with the basics of technology,” said Joe Lassiter, Harvard Business School professor and Faculty Chair of the Harvard Innovation Lab. “Through the simplicity of his presentation, Vinay shows that the basics can be straightforwardly understood by anyone who puts in the time and effort to learn.”
Best of all, Vinay demonstrates his conviction in the importance of bridging this communication gap by promising to donate all proceeds from the book toward supporting tech education. Better to light a Rosetta Stone candle than curse the digital darkness. – JTS