news from the intersection of branding & technology

A Love Story

In Apple on January 8, 2011 at 1:00 pm

by Robert Liljenwall

We met three-and-half years ago in the summer of 2007.  It wasn’t exactly love at first sight – I thought she was very thin – I had been used to more robust, full-bodied types, and I found out quickly that if I touched her in the wrong place, all sorts of hell would break loose. But she had a pleasant, rather intriguing face – and she had so many facets to her personality that I’m still trying to figure her out.  She was a stunner, though; that is for sure.  She just overwhelmed me from the beginning, and I’m still trying to understand this lady.  She is so terrific.

Of course, after we got to know each other, we became inseparable.  We would take long walks together…no matter when I went, she would go with me.  I would panic if I didn’t know where she was at all times.  She was soon becoming the love of my life.  We went everywhere together – to the movies, on vacations, and soon, we became very, very intimate.

Naturally, as our relationship developed, we slept together every night.  I soon found out that I would panic if she wasn’t next to me – even when I was away from home.  I remember when I couldn’t locate her…where was she?  Did she leave me?   I thought I was getting a bit obsessed about this new relationship. But I had become so dependent on her.  Was I becoming obsessed with her?  I have never felt this way about anyone, and it began to worry me.  Even my friends noticed that I was becoming obsessed.

But we had so much fun together.  Even in the craziest moments, I could talk to her about anything.  She was so smart – she seems to have the world at her fingertips…and she would give me answers in an instant…

I loved the way she looked…compared to everyone else in my previous life, she was just a beauty – her face and body were so delicious and she could change faces in an instant…making me laugh, cry, or become more thoughtful.  She had so much talent and knowledge…

I found out quickly how addicted I was to her…she always gave me the time of day, and she was an incredible help to me on everything in my life – my business, my family and friends…she seem to have this uncanny knack for keeping track of my chaotic lifestyle, and even when I wasn’t the least bit interested in her, she would demur, patiently waiting for me to come to her.

And I always did.

She had her bad sides, though.  What drove me nuts sometimes is that I would be talking on the phone, and if she was nearby, she would cause havoc with my phone calls by hanging up on me.  At first, I blamed her for these rude acts, but I soon realized that it wasn’t all her fault.  It was the phone carrier of all things!

She was a slippery devil, too.  If I didn’t treat her right, she would literally slip away, out of view…where did she go?  I remember looking for hours at a time to find her…I would become more and more desperate.

I couldn’t understand why she would disappear if she loved me like I loved her.  “Silly,” she said, “I was always near you…you just get all wrapped up sometimes and didn’t remember where I was.”

Every year, she would want a new look…”I always have to be my best for you, darling.” I understood that.  So every summer, she would disappear for a few hours and then re-emerge as this refreshingly new lady in my life.  It was amazing – she would be able to do all these new things just to please me.  Just me! She seemed to know exactly what I wanted, because when I complained about anything, she just made a note of it and Voila! She fixed it.  She always kept her promises doing this or that.

It’s getting late, and I have to run.  I wanted to finish this little love story before I go.  She is sitting right next to me as I write this…and I am so very, very happy.  She is the sexiest, classiest lady I know.  She is full of life, and always at my side, giving me support no other can ever give me.  She is so special.  I truly love her.

Of course, I’m talking about my iPhone4.  Julie, my girlfriend, thinks that she has definitely been replaced as #1.  Not true!  My friends at Apple have always kept their promise…and as a devoted – even downright biased iPhone user/owner – I’m hooked, obsessed, and so thrilled she is in my life.

She is the Apple of my eye…uh, both of them!                    RJL

©Copyright 2011 Robert Liljenwall.  All rights reserved.

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