news from the intersection of branding & technology

Twelve Days Of Christmas Has Its Own Index!

In Uncategorized on December 23, 2011 at 9:59 am

by Robert LiljenwallTwelve Days of Christmas ... Kaching!

Like everything else, the Twelve Days of Christmas just got more expensive….And just how many of you put on your Christmas shopping list the 364 items that make up “The Twelve Days of Christmas”"  From partridges and pear trees to seven swans-a-swimming, you’ve already discovered that these 364 items have gone up.

We don’t know how many of you actually ventured out to duplicate these 364 items on your Christmas shopping list this year, but if you did — you quickly discovered, like everything else, prices for these 12 Days has gone up:  2011′s list will cost you $101,119.84, the most expensive total ever according to PNC Wealth Management, which for some strange reason (publicity) tracks this every year for us.

Compiled on this 364-item list in this classic carol, the Twelve Days of Christmas Index is up 4.4%.  Birds this year were a pricy proposition — cost of those seven swans-a-swimming soared $700 or 12.5% to $6,300, which is the largest dollar increase out of the song’s collection of gifts.  A partridge is now 14.2% more expensive at $15….two turtle doves cost $125, a 25% increase because of the rising cost of feed and availability.  Five gold rings were actually cheaper this season as high prices for the metal drove down retail demand by 0.8%.  And if you’re wondering about your Thanksgiving Day dinner — it was 13% more expensive in 2011 than last year.

We are not recommending you get a head start on Christmas’ 2012 list — the costs would skyrocket because you’d provide room and board for: 12 drummers, 11 pipers, 10 lords, 9 ladies, 8 maids, 7 swans, 6 geese, 4 colly birds, 3 French hens, 2 turtle doves, and a partridge in a pear tree.  Your only benefit, perhaps, if you bought 5 gold rings and the price of gold went up, instead of down (like this year!).  In any event, hope you had a great holiday!    — RJL

[Illustration courtesy of Dream Designs / freedigitalphotos.net ]

  • The Twelve Days of Christmas for a Wine Lover (sommelierscribbler.com)
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